Search Engine Revenues
Compilation of articles from Search Engine Watch and around the web relating to revenues earned by search engines and other financial issues.
View ArticleGoogle Critics/Domination Articles Archive
Archive of articles with the view of Google as a heavily dominant search player or especially critical of the company.
View ArticleAccoona Launches, But Isn't Ready for Prime Time
New search engine Accoona launched with great fanfare last night, but hold the applause. It's a promising start, but testing shows Accoona isn't yet ready to play ball in the big leagues.
View ArticleSaying Goodbye to Search Engines
Is now the time for search engines to radically reinvent themselves? Consider these factors.
View ArticleGoogle Places Now Get Automatic Updates from Users, Crawls
Google is giving more trust to user reports on the address, hours & operating name of businesses. Submitted updates will show up regardless of business verification, though business owners will...
View ArticleHow Search Engines Work
Download this PDF, which offers a basic understanding of the science of information retrieval on the web. "How Search Engines Work" goes a long way toward helping search marketers dispel myths and do...
View ArticleHow to Train an SEO in 5 Days
Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a...
View ArticleThe Curious Case of Social Buttons in E-commerce
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The study reveals how which social buttons and...
View ArticleSmartphone Search Engine Crawlers & Mobile URLs
With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier in mobile SEO. However, you still need to watch out...
View ArticleMobile Sites: Choosing an Implementation Process & Strategies
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to...
View ArticleBlekko SEO Tools Now Costs $99/Month
Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month. The change comes after crawler updates earlier this year that brought...
View ArticleHappy Birthday, DuckDuckGo: Homegrown Search Engine Turns 4
DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build DuckDuckGo's community and add new features,...
View ArticleHow Can Google Stop the Black Hats?
Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very...
View ArticleSEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO
When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome),...
View ArticleHow to Prepare Your Google Shopping Feed for Google Catalogs
These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will ensure your company’s Google Shopping Feed will integrate...
View ArticleSearch & Social Synergy: Build Buzz, Get Links, Grow Your Brand
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for...
View ArticleSEO Cheat Sheet: 15 Common Oversights Found During Site Audits
SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether...
View ArticleSEO in the Age of Apps: Diversifying Your Mobile SEO Strategy
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview...
View ArticleHow Search Engines Rank Web Pages
These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the...
View ArticleDoes Google Penalize For Invalid HTML? Matt Cutts Says No
It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML when it comes to your Google organic search rankings? Not very,...
View ArticleLink Building 101: 404 Pages & Link Reclamation
Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd...
View ArticleAfter '(Not Provided)' & Hummingbird, Where is Google Taking Us Next?
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's why heading forward you need to start building your content with...
View ArticleWhere's the Search?
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo...
View ArticleGoogle Changes Smartphone User-Agent
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start...
View ArticleUnraveling Big Data with Dixon Jones from Majestic SEO Ahead of ClickZ Live NY
How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers...
View ArticleBlog SEO Quiz – Test Your Blog Optimization Knowledge
SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take...
View ArticleTitle Tags & SEO: 3 Golden Rules
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the...
View ArticleHow to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and...
View ArticleOwned Content: Lead Generation vs. Organic Visibility
Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.
View Article